Don't Waste a Reader's Time

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There is a tendency for public-facing business writing to bore – safe, traditional, buzzword-y documents. This style of writing is safe and relatable. It says, we mean business, no horse play. That is a fine style if it suits your community, but not what you should aspire to publish. All readers appreciate good writing. Get your point across with some element of style. Whenever possible, leave the buzzwords at the door. Buzzwords are lecherous. They’re propagated in the name of search engine optimization. Every industry has a lexicon which should be incorporated responsibly. If it’s not, and the buzzwords are packed in as sardines, people notice. It erodes the readability, and for what? I don’t aspire to bore your audience. We can get your message across in style. Kurt Vonnegut wrote, “Use the time of a total stranger in such a way that he or she will not feel the time was wasted. .” That’s what we’ll aspire to do.

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Frequently asked in Content

 Typically I charge per piece, but if it’s a long-term commitment we can set some more sensible terms.

Ideally between 750 – 1,250 words. They can just as easily be more or fewer.

The knowledge is in your heads, not mine. Though I’ll be the one to write the content, the insights will be yours. I’ll spend a few minutes on the phone with whoever is best equipped to address a particular topic before developing any content. The call will be recorded and any follow-up questions I have for the person can be answered quickly via e-mail. The idea is to extract the best knowledge from your team in the shortest possible time.  

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