Distribution

Distribution

Our Take on Distribution

saved to the cloud

Distribution is development’s other half and no less important to the content’s success. Distribution is all about finding every conceivable outlet that would welcome your content, using them all, seeing which outlets work and focusing on them. In the beginning, it’s a free for all – point and shoot. In the end, it’s a checklist, “when each new piece is published, do this with it.” Distribution relies on Tracking to separate the good traffic from the bad. It’s tedious and necessary, and we’re happy to do it. “If a tree falls in the forest and no one is around to hear it, does it make a sound?” In this case, no. Great content is published all the time that lacks the polish and process to ever be heard. We’ll make sure it’s heard.

A checklist of outlets to post to for each new piece of content.

Distribution Services

Free

distribution

Contribute regularly everywhere your audience is.

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Paid

Distribution

Pay to reach the right audience with a regular promotional budget.

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Frequently asked in Distribution

An ongoing fee (month-to-month) for managing your distribution. 

With the Free service, you’re paying for the time it takes me to identify the proper outlets and post there regularly. 

If it makes sense for you to have a presence on any one of these or some other platform, we’ll create the profile for you. Most of the time it’s a simple two or three step process to get your profile up and running. On some services, like Google My Business at the time of this writing, it can take up to a week to claim and setup a profile if you request your confirmation code through the mail. That is not the norm, and Google does provide alternatives to receive your code much faster. 

You might not. If you’re audience is small enough and your team is well networked through LinkedIn or other platforms already, you can probably get away with just posting it or messaging it to influencers directly. For most companies, though, the target audience is large enough that it warrants some planning for distribution. 

LinkedIn
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