The Fastest Way to Contact Everybody (B2B Bulk E-mails)

The Fastest Way to Contact Everybody

For more information, contact me. 

1. Decide who it is you want to reach, or at least the demographic (job title and location).

2. Sign up for accounts at GetProspect and Hunter.io.

3. If you want to reach an individual, go to the Find tab in your hunter.io account, enter their full name and the domain of the company they work for. Hit search. If this turns up no results, go to their LinkedIn and connect with them – add a Note explaining why you want to reach out (Add a Note option pops up after you hit Connect)

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4. If you want to reach a position but don’t know a name, enter it in GetProspect. GP will spit out a number of results (possibly hundreds or more). Export this to a CSV and add it to a Google Sheets file (important that you use Google Sheets).

5. Be sure the columns are organized as they were provided by GetProspect – FirstName, LastName, Company and Position are the ones you’ll need, but leaving the others won’t hurt.

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6. If you’re using a Gmail account, sign up for GMASS and connect your GMASS account to this spreadsheet (this just means use the same Google account for the Sheets stuff as you do for the e-mail account – there’s no real ‘connecting’ to do).

7. Write a template that includes the unique data from your Sheet. This is as simple as selecting the column data from the dropdown in GMASS. Instructions here. They go inside brackets, like this:

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So, for example, ‘Hey {First Name}, {Company Name} is a special snowflake.’

8. Add an automated follow-up. This is also a GMASS feature, see here:

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9. Hit GMASS and the tool will send individual, personalized messages to the hundreds of people you wanted to reach. You can track all of the Opens and Click in your Gmail sidebar.

p.s. if you want to send custom images with each e-mail (like a picture of a web page using the logo of the person’s company, you can do that in bulk using Hyperise: https://hyperise.com/)

 

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