Knowledge in the Numbers
Frequently asked in Tracking
Tracking provides feedback. Feedback is intelligence. If you’re investing $1 in an ad and don’t have tracking set up, you’re not getting your best return. Every dollar spent is a potential lesson learned. You won’t learn without tracking.
It depends on the project, but some of the more popular metrics are Conversion Rate, Cost-per-Click, and trends in referrals, costs, or similar numbers. You’ll probably want to know your return from your advertising investment and see how people are behaving on your website once they visit from different sources.
Starting today is better than postponing until tomorrow. We’ll get you squared away regardless of how long you’ve gone without it.